The Content Operating Model
The Content Operating Model is RevShoppe’s end-to-end process for launching new content across teams and organizations. The COM is a critical component of any Center of Excellence, as well as a safeguard for global governance. Clients using the COM are producing content converting at a 2x higher meetings booked rate.
Most orgs are struggling with content
Lack of Dedicated Resources
leaves overall delivery and performance to struggle. There's no room for proactive optimization and orgs are generally reactive to content needs.
Lack of authorship governance
leads to no oversight in what's being sent to buyers. No governance leads to high volumes of disorganized content libraries or "content sprawl" and low buyer engagement.
Lack of standardization
leads to lack luster naming convention, which makes reporting accuracy and attribution nearly impossible. How do you identify what is effective and not if you can't report on it?
Lack of scalability
to expand effective messaging strategies quickly across teams, regions and lines of business. Global teams particularly struggle with preserving strategy while accounting for regional nuance.
How does it Work?
Content Requests
Content requests, approvals + criteria, approvals committee.
Addressing questions and identifying roles, such as:
Who can request new content?
Who can approve it?
What’s the timeline for requests + approvals?
Content Creation
Content strategy, content guidelines, authorship.
Addressing questions and identifying roles, such as:
Who leads new content strategy?
Who approves it?
Who authors new content and within what timeframe?
Localization & Translation
Language, cultural cues, geographical rules and regulations.
Addressing questions and identifying roles, such as:
Which areas will receive the content?
Who can best translate and edit for cultural nuance?
What laws + regulations need to be considered?
Installation
New content uploaded into SEP, SEP configured to match content strategy.
Addressing questions and identifying roles, such as:
Who installs content?
When are operational challenges to rollout solved by?
Who runs tests?
Enablement
Team trainings, defined resources, launch, ongoing enablement.
Addressing questions and identifying roles, such as:
Who trains end users on new content strategies?
Who creates dedicated resources?
Who oversees ongoing enablement efforts?
Optimization
Content performance tracking, testing,best practices, data-based decisions.
Addressing questions and identifying roles, such as:
Who runs reports to gauge performance?
Who analyzes the data and drives strategy updates?
Who helps standardize best practices?
Interested?
Let's
Work
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