Pipeline isn't lying to you. It's showing you exactly what happens when signal criteria haven't been updated in 18 months, SDRs are hitting quota on meetings that won't convert, and reps are carrying 26 active opportunities with 90 minutes each to work them. Each scorecard covers one stage. Healthy / Warning / Decaying thresholds on every question. Download whichever one is closest to where you feel the friction.
Each diagnostic covers one stage of GTM Decay. Healthy / Warning / Decaying thresholds for every question.
GTM Decay starts in the signal layer. These are the questions most revenue orgs have never asked.
Download →GTM Decay hides in coverage ratios. Here's how to find out if yours is real.
Download →GTM Decay doesn't always start in the pipeline. Sometimes it starts the moment the SDR hits "book."
Download →GTM Decay turns your reps into relationship managers. These tell you if it's already happened.
The stack grew every time something broke. The thing that broke never got fixed.
GTM Decay doesn't wait for new reps to get comfortable. It's baked into everything they inherit.
GTM Decay doesn't care how good the work was. It lives in what didn't get adopted after.
AI doesn't create GTM Decay. It stops absorbing it.
GTM Decay ends in post-sale. The causes almost never start there.
The full chain. All nine stages. Score your entire funnel in one pass.